If there is a secret to network marketing I thinks it's this, and this flies in the face of what most people will tell you: it's that you have to meet your prospects where they are. Yeah I know it's not really profound, but let me explain.
I think the way you should market your network marketing business opportunity, is by not marketing it at all. Let the products do the work for you. Figure out how to get those products into the hands of people who need them, and always lead with integrity and respect for your market.
I have bucked at these suggestions in the past, I have led with my opportunity and I have made money, but there is a better way of doing it. Prospecting should be a matter of meeting your target market where they are. . . not dragging them to where you are.
If you would like more tips on Network Marketing Lead Generation please check out my Squidoo lens and give it a rating, leave feedback if you're so inclined
Friday, February 22, 2008
Friday, September 21, 2007
Are You the Creative Marketing Concept Your Business Needs?
Creative marketers rule the web. . .
"Change how you think about business and succeed"
"Fail to change and fail. . . it's that simple"
This is bad and good news for most mere mortals like you and me. . . "good news you say?"
It's bad because coming up with creative marketing concepts is not easy for those who don't understand the medium of business on the Internet.
Not understanding is understandable though, because many people try to do business on the Internet thinking that if they get enough nameless faceless "people" to their "web page" some of them are sure to buy - right?
Probably not, hits to a web page don't mean diddly squat. You are the Creative Marketing Concept your business needs to succeed.
Please understand this. . . If you are promoting a replicated page, or simply trying to drive traffic to some page with banners on it to get people to convert. . . you're helping someone but you're not helping yourself.
Banners and replicated pages are used by affiliate programs to brand a company, not you.
Ultimately a prospect will see that replicated page enough times and act. . . 9999 times out of 10000 - they won't buy from you - because they don't care.
I'm sure you've heard it takes somewhere between 7 and 12 exposures to an ad or sales message for a customer to respond right? This is the reason getting email addresses is so important. . . so you can repeatedly "expose" your potential prospect to your sales massage and goad them into taking action (but I digress).
Amazingly, this is all good for you, because you can be different. . . coming up with creative concepts to drive your marketing isn't as difficult as you may think. . .
Just small changes in how you think and then act in relation to your business will decide the difference between your success or your failure.
Understanding that the Internet is a medium to communicate, and your words are your ally will put you ahead of 98% of the other struggling Internet marketers out there.
Is writing for the web difficult? No. Does it happen overnight. No.
It is a skill you can learn. If you really want to succeed on the Internet you will learn this lesson. . . when you do there will be no stopping you.
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